ESTD 2020

Swim Ethos was founded in 2019. I have been involved in swim coaching for over 20 years and competing in triathlon for just as long. Each week I spend many hours soaked in chlorine: teaching, training, and during the summer months, in open water.

While top swimming brands cover most swimming products, I often found that casual and lifestyle wear was not. So I founded Swim Ethos to give swimmers who share my passion better options: high-end, on-trend lifestyle wear that looks good, whether worn poolside, after a sea swim, or out socialising.

Our aim is to build Swim Ethos into a brand for those who love the sport of swimming.

Swim Ethos Sponsored Athletes